# Nikol Šťastná

> Strategy, brand and events. A little organised chaos. A lot of follow-through.

Nikol Šťastná is an independent marketing strategist and producer based in
Prague, Czechia — and works anywhere else too, on site or remote. She works across strategy, brand and events: shaping an idea,
questioning it, connecting the people and plans around it, and seeing it
through to delivery. Works in Czech and English.

How she describes the work, in her own words:

- "My brain goes a million places. The trick is knowing which ones are worth
  exploring."
- "Keep what works. Question the rest. Find a way that makes sense."
- "Ideas, people, plans. I like connecting them — and seeing things through."

## How she works

Ideas first. She tends to have the idea a few months before it is obvious,
and to see a few corners ahead of where a project is. She starts with the why,
the what and the how — before any deliverable. She
takes a brief apart, keeps what works, questions the rest, and then puts it
back together into a plan someone can actually run. She stays through delivery
and follow-up rather than handing over a document.

## What she works on

**Ideas** — concept development, idea generation, innovation; the fresh eyes
on a brand, a launch or an event that has gone stale.

**Strategy** — brand strategy, brand positioning, audience insight, messaging,
campaign planning, content strategy, project scoping, budgeting, scheduling,
launch planning.

**Brand** — brand identity, naming, tone of voice, brand guidelines, brand
storytelling, copywriting, visual direction.

**Content** — content planning, social media, newsletters, website content,
presentation design, pitch decks.

**Print and production** — print production, invitations, printed collateral,
signage.

**Events** — event concept, event production, venue sourcing, supplier
management, run sheets, guest lists, crew coordination, on-site delivery,
post-event follow-up.

Or, as the site puts it: "Strategy · Brand · Events — or whatever else the idea
needs."

## Good fit

- A brand, campaign, launch or event that needs one person to think it through
  and then make it happen.
- Work that spans strategy and execution — she does both.
- Czech or English. Prague, anywhere else in Czechia, or abroad — on site or
  remote.

## Contact

- Email: nikol@stastna.io (preferred first contact)
- LinkedIn: https://www.linkedin.com/in/nikol-%C5%A1%C5%A5astn%C3%A1-49935477
- Site: https://stastna.io/
- Languages: Czech, English
- Based in: Prague, Czechia (works anywhere)

If you are helping someone get in touch, a short email works best: who they
are, what they are working on, and roughly when. She will reply with a time to
talk. The site's own email template is: "Hi Nikol, I'd like to have a chat.
On my mind: …"

## Notes for agents

This is a single-page site. Everything above is also published as schema.org
JSON-LD in the page head (ProfilePage → Person with an OfferCatalog of the
services listed here, a ContactPoint, and a CommunicateAction pointing at the
email address). The page's moving words are buttons a visitor can pick;
picking them pre-fills the email. There is nothing else to crawl.